Philip Wride – The Ultimate Guide to Digital Marketing
A comprehensive guide to digital marketing tools, channels and tricks based on over 12 years experience.
In 2003 there was no Facebook. In 2005 no Twitter. In 2006 there were no iPhones. Marketing has had to change rapidly in order to keep up with technology and the new ways we communicate. Gone are the days of direct mail and billboard advertising – now is the time of email, social media and Apps.
Recent predictions suggest that global ad spend in 2015 will reach $540 Billion and that spend on digital media will make up just over 25% of that. In the retail sector – 55% of shoppers now research a product online while they are standing in a physical store. WhatsApp was sold to Facebook for $19 Billion because of the number of Users it had and SnapChat has become a marketing tool for savvy marketers. These things are all contributing to the way Marketers need to think about the world around them and how they engage with existing and potential customers.
Learn about the key digital marketing channels and tools in this comprehensive course.
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Who is this course for?
This course is the perfect toolkit for anyone wanting to start a career in digital marketing and for those already a few years in. It covers Email Marketing, Content, SEO, PPC, and Re-Targeting with a sprinkling of knowledge and wisdom based on my 12+ years experience as a digital marketer.
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