Paul Mascetta – The Guru Code 2014
Paul Mascetta – The Guru Code
Here’s How You Can Create Instant Authority, Credibility And Guru Status So People Trust, Listen And Buy From You…Guaranteed.
Even if you have no idea where to begin, have nothing to offer or have struggled with this type of stuff in the past!
A Complete Blueprint On How To Become A Trusted Authority Figure That People Trust, Listen To And Buy From.
Complete course includes 10 video training modules, 10 audio modules and a digital PDF transcript.
Here’s A Look At Some Of The Secret Strategies You Will Learn:
Module One – The Foundational Mind Set
• How to identify the hidden gold that you already posses which can be marketed and sold for a profit (even if you think you have absolutely nothing to offer).
• The Key to finding that “sweet spot” where what you have offer meets with a crowd of people that are seeking it and willing to pay for it.
• The six major areas where you can profit as a recognized expert.
• The two key ingredients that create the expert persona and cause people to trust, listen and buy from you.
• The three different types of expert profiles you can choose from so you are working in an environment that feels natural and relaxed to you.
Module Two – Developing The Expert Presence
• How to gain complete control over the image you project so you gain a substantial advantage over your competitors.
• Five simple but power posture techniques that project confidence and power so people respect and listen to what you have to say.
• The “power signals” that you can use to subliminally influence the minds of others to recognize you as a trusted power figure.
• The different levels of volume you can use when speaking with others and when to use or avoid each to create the highest level o connection and credibility.
• The secret to merging the power of authority with the trust of being approachable so people seek out your value but are not intimidated by you.
Module Three – Creating Your Personal Brand
• How to use capitalize off of the power of social media without looking like a “wanna be”.
• Four social media strategies that will solidify your presence in the market of your choice making you a trusted authority.
• Six rules to using social media to inject your marketing with steroids.
• Ten steps to building a strong community that supports your thought leadership.
Module Four – Marketplace Domination
• How to establish an online presence as a trusted authority.
• How to “blog the easy” way which causes people to seek the help and value that you offer.
• The key to utilizing the power of other more established people to build build your own brand.
• Ten different avenues you choose from to become a powerful source of information that people value.
• The “Elevator Pitch” and how you can use it to create a powerful perception of yourself and your brand.
Module Five – Subject Matter Mastery
• My simple ten step process for choosing your area of mastery and packaging it in a way that sells.
• The key to figuring out which part of your subject area people will value most so you don’t waste time trying to sell them things they don’t want.
• The one thing you simply must do (which supersedes everything else you will do) which will solidify your role as the Guru that people turn to for help.
• How to leverage the power of the expertise of others to fuel your own success as an expert.
• The three values you simply must have in order to create successful following and business as an expert, guru or authority figure.
Module Six – Subconscious Buying Triggers
• The eight essential elements to to any effective sales message and how to implement and apply them to your personal offer.
• How to instantly capture your target’s attention so they’re ready and open to what you have to offer.
• The key questions that reside in your target’s mind that you must be able to answer in order to get them to buy into your premise.
• A powerful subliminal trigger that causes your target to desire what you have to offer even before they know what it is.
• The secret to overcoming your target’s potential resistance or objections without being combative so they feel comfortable moving forward.
Module Seven – Credibility Creation
Module Eight – Operation Auto Profit
Module Nine – Expansion
Module Ten – The Money Map
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