Paul Borgese – Fear Selling [eBook – PDF]
“We seldom think of what we have but always of what we lack. This
tendency is the greatest tragedy on earth. It has probably caused more
misery than all the wars and diseases in history.”
Life is all about sales. You must persuade:
· your kids to go to bed early
· your boss to give you a raise
· someone to give you a job
· your staff to work harder
· your husband to mow the lawn this weekend
· your wife to spend less money
· your car repairman to do a good job.
The FEAR Selling System has been designed to help anyone who is trying
to persuade someone else – anybody else – to their way of thinking.
We will focus on what you should do in your role as a salesperson, but
don’t forget that these strategies and tactics are applicable to any situation
in which you must try to persuade someone to do something.
About the Author:
Paul Borgese is an author, speaker, consultant and the creator of two series of business books, The Business of FEAR and The 7 Deadly Sins of Business. In his marketing and sales books, Paul shows how proven systems coupled with customer-centric emotional triggers lead to significant growth in sales.
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