John Medina – Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
See how the brain works while using it in the process of reading this book! Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know – like that physical activity boosts your brain power.
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget – and so important to repeat new information? Is it true that men and women have different brains?
In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule – what scientists know for sure about how our brains work – and then offers transformative ideas for our daily lives.
Medina’s fascinating stories and sense of humour breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that we have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.
From Publishers Weekly
Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don’t sleep to give our brain a rest—studies show our neurons firing furiously away while the rest of the body is catching a few z’s. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. DVD not seen by PW.(Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. –This text refers to an out of print or unavailable edition of this title.
“Oliver Sacks meets Getting Things Done.” — Cory Doctorow, co-editor of Boing Boing –This text refers to an out of print or unavailable edition of this title.
“Dissects the workings of the brain in plain English, explaining its role in the workplace and classroom…a writing style that makes words leap off the page.” –This text refers to an out of print or unavailable edition of this title.
“Brain Rules is one of the most informative, engaging, and useful books of our time.” –This text refers to an out of print or unavailable edition of this title.
“Few people are better qualified to help managers sift through all the hype than John J. Medina.” –This text refers to an out of print or unavailable edition of this title.
About the Author
John Medina is a developmental molecular biologist. He teaches in the department of bioengineering at the University of Washington and is the director of the Brain Center for Applied Learning Research at Seattle Pacific University. He lives in Seattle with his wife and two sons.
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