Etienne Garbugli – Lean B2B: Build Products Businesses Want [epub, mobi]
Finding and validating business opportunities in mid- to large-sized organizations can overwhelm even the most experienced entrepreneurs.
Lean B2B helps technology entrepreneurs meet the challenges while keeping them focused on the right things each step of the way. Packed with more than 20 case studies and insights from over a hundred entrepreneurs, Lean B2B consolidates the best thinking around Business- to-Business (B2B) customer development to help you quickly find traction in the enterprise, leaving as little as possible to luck.
The book helps:
Assess the market potential of opportunities to find the right opportunity for your team
Find early adopters, quickly establish credibility and convince business stakeholders to work with you
Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision
Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit
Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation
Publisher: CreateSpace Independent Publishing Platform (5 Mar 2014)