Eric Ruth & Sean Greely (NPE) – Evolution Accelerator – Fitness Studio Owner
Eric Ruth & Sean Greely (NPE) – Evolution Accelerator – Fitness Studio Owner Level 1 & 2
Your 52-Week Evolution Accelerator
Fitness Studio Systems Installation Curriculum
You’ll start by completing a thorough, comprehensive diagnostic assessment of your business. We need to know exactly where you are so we can help you get to where you want to go.
Then we’ll get on the phone and review your assessment. We’ll walk you through how to create/update your organizational chart and job descriptions.
We’ll explain how to get clear on your company vision and assist you with formulating/refining your goals for achieving that vision in 5, 3 and 1-year plans.
This entire week is spent building out your goals and step-by-step action plan.
Week #3 – #7
Now we dig into AUTO-CLOSER™, our proprietary 7-step sales system. Selling is the engine that drives your entire business. Not training, selling. You can’t train anyone until you sell them first.
No system has put more money into the pockets of fitness professionals faster than AUTO-CLOSER. You will INSTANTLY double (at least) your average package size sold and/or dramatically increase your monthly EFT, improve your close rate to 90%, effortlessly converting prospects to clients with the included done-for-you MILLION dollar “Pressure-Free” PowerPoint presentation and simple objection Destroyer™ script. It sells every day here for $997.
Keep in mind that the average AUTO-CLOSER™ student begins using the system within days of learning it, and doubling their sales within weeks. You can count on a significant cash-flow surge to occur quickly.
Week #8 – #9
We’ll train you on the Time Management component of COMMANDER™, which is our proprietary business optimization and personal productivity system. You already know how vital it is that you prioritize properly and manage your time. It’s even more important now because we’re adding some new things to your plate. Even though each training assignment is small, it’s still work. This system shows you how to get more work done faster, and more efficiently, than you ever have before.
LEVEL I CERTIFICATION TEST: You’ll take and pass this test to insure you’re squared away on AUTO-CLOSER™ and the time management module of COMMANDER™. When you pass, you qualify for another one-on-one consultation with your coach.
Week #11 – #16
DUPLICATOR™ fitness business management system training begins. And so does the beginning of your new life. This system is about creating freedom for you through delegation and duplication. Every aspect of core fitness business management will be installed into your studio/facility, and you’ll start getting your life back while simultaneously increasing control over your business.
This system is about control, leverage and freedom. It’s about working less and making more, about “duplicating” yourself, about implementing reporting, scheduling and accountability structure for your staff so you get the most out of them, they represent you and your fitness business correctly and professionally, and develop your clients to the fullest extent possible so results, referrals and testimonials flow like water. This is about moving your fitness business from chaos to control…with speed. It sells every day here for $997.
Week #17 – #19
We install the project management components of COMMANDER™ and Project Manager Pro™ into your business. Projects and tasks you haven’t been able to get to, maybe forever, will begin to get banged out one by one. You’re now in the second stage of business evolution, and the speed of your growth, and your business “traction” will increase dramatically.
LEVEL II CERTIFICATION TEST: You’ll take and pass this test to insure you’re squared away on DUPLICATOR™ and the project management systems. When you pass, you qualify for another one-on-one consultation with your coach.
Week #21 – #27
DEEP-CORE™ fitness marketing system is installed in your business. And the leads begin to flow…quickly. This system gets you up to 40 new clients every 14 weeks, even in a tough economy. Admittedly, this is the most complex of all the systems you will ever implement, but it’s also the single most valuable. Because without leads, you have no clients. You get comprehensive internal and external marketing systems for relationship marketing, referrals, public speaking, publicity, advertising, strategic alliances, client retention, up-sell and cross-sell, testimonial generation, and more. It sells every day here for $1,197.
It’s vital that you understand you MUST have the sales skills (AUTO-CLOSER™) and the management system (DUPLICATOR™) in place BEFORE you turn on the lead faucet. Otherwise you’re not ready to capitalize.
LEVEL III CERTIFICATION TEST: You’ll take and pass this test to insure you’re squared away on DEEP-CORE™. When you pass, you qualify for another one-on-one consultation with your coach.
Week #29 – 34
The full COMMANDER™ business optimization and personal productivity system will be installed in your business. Businesses are only as successful as the captain at the wheel. If you want to keep growing your business, YOU must keep growing. COMMANDER™ enables you to achieve perfect balance between your business and your life; prioritize projects and see them through to completion with speed and efficiency; blast through the roadblocks that are holding business back; manage your time with ruthless accountability; and make maximum money in minimum time. It sells every day here for $1,497.
Week #35 – 37
The CONTROLLER™ fitness business finance system will be installed. This is the system for money management, including balance sheet, income, cash flow, profit/loss, and other critical financial reporting you must know to accurately measure the performance, stability and security of your business. This is stuff you cannot ‘just let the accountant do’ or else you’re in the dark and clueless about the single most important element of your business…its financial health. You’ll be amazed at how easy it is once you have the right system, and thankful that now you have real control over your financial future. The projected price for this system when it’s officially released in few months is $1,497.
LEVEL IV CERTIFICATION TEST: You’ll take and pass this test to insure you’re squared away on COMMANDER™ and CONTROLLER™. When you pass, you qualify for another one-on-one consultation with your coach.
Week #39 – 52
$995 worth of advanced fitness marketing systems will be installed into your business, including:
* Lead generation “bait” piece creation (the most powerful lead generation tools you will ever use).
* Advanced strategic alliance marketing systems for developing a large, unpaid “sales force” of cooperative local businesses.
* Advanced public speaking power – the ultimate lead generation strategy.
* Advanced relationship marketing that builds high levels of trust for you and your business in the local community and within your sphere of influence. This is the king of referral marketing strategies.
* Creating and leveraging a fitness newsletter to build credibility and funnel new leads to you consistently. A potent “pole in the water” tactic.
* Website traffic secrets system so you can generate leads 24/7/365 online…consistently, predictably and profitably.
* Client contests for developing real community, loyalty and compliance.
* Nutrition profits system for adding $2000 to $5000 or more in mostly passive income to your bottom line, while also giving clients more of what they really want…results. You’ll also discover the power of using nutrition as a “front-end” marketing hook to attract new customers who are easily cross-sold training services.
LEVEL V CERTIFICATION TEST: You’ll take and pass this test to insure you’re squared away on all the advanced marketing systems and that you have a steady stream of new leads coming to you every day. When you pass, you qualify for another one-on-one consultation with your coach…and you graduate with your EVOLUTION ACCELERATOR Certification.
As you can see, nothing has been left out. When you graduate from Evolution Accelerator, you will have a fully “dialed-in” client-getting, profit-producing fitness business. And it all happens progressively, step-by-step and chunk-by-chunk, so you’re getting positive results practically from day#1, and so you’re never overwhelmed and can always IMPLEMENT EFFECTIVELY.
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