Bencivenga 100 Copywriting Seminar
English | Size: 4.43 GB
“Gary Bencivenga’s 7 Master Secrets of Wealth Creation for Marketers and Copywriters”
“I will never be able to share these seven secrets in
the Bullets, for reasons you’ll understand in a moment.
“But as my retirement legacy, I will share all seven with you … if you can meet the four qualifications spelled out in this letter.”
* Now available via DVDs and expanded, illustrated transcript for the first and only timeâ€”my never-to-be-repeated “Reveal-Everything-at-Once” Seminar.
* Only 2,000 sets available.
* Tightly restricted and limited distribution … you must be able to meet the four criteria spelled out below (no exceptions).
* Reveals every secret I’ve ever learned about how to boost your advertising response and become independently wealthy as a copywriter or marketer.
* Based on more than $1 billion and 40 years’ worth of scientific direct response tests.
* Includes everything revealed at my one-time-only Retirement Seminar, hailed as “historic” … “phenomenal” … “life-changing” by industry leaders … plus much more material that’s been added to make this the ultimate “Master’s Program” on breakthrough marketing and copywriting.
* Featuring scores of the greatest direct response ads of all time to illustrate every principle … plus “Gary Bencivenga’s Greatest Hits”â€”my all-time best ads, sales letters, magalogs, bookalogs, and more that you can use to guide your own marketing and copywriting.
* Guaranteed to be worth 50 times its cost … or you pay nothing.
# One of the most powerful ads in the history of direct response advertising. It beat all other tests created by top copywriters over a 40-year span, a feat unmatched even to this day. How you can apply its secrets to boosting your response. Remarkably, this ad’s headline and the psychology it harnesses are as powerful today as ever and can be used by any advertiser. (Not long ago, I recycled it to convert a mediocre ad for a mail order book into an instant best seller.)
# The letter that changed my life and raised me from mediocrity to success in direct response copywriting.
# The best ad I have ever written to attract new business for an ad agency or copywriter.
# The great marketing secret you can learn from Tom Monaghan, the college student who created Domino’s Pizza and became one of the richest men in the world. His success was founded on one simple marketing principle. Based on this secret, Monaghan’s advertising was so successful, that Domino’s went on to capture, on average, 25 to 30 percent of the market share of all pizza sold in the 50 major metropolitan markets in the United States.
# The advertising strategy recommended above all others by Claude Hopkins (the Aristotle of advertising) and an ad campaign that powerfully illustrates this secret. # A headline I wrote 30 years ago that is still the control today. It can work for just about any product in any market.
# The 25-word headline that sold more high-priced cruise trips than any other ad in history. It, too, uses a simple but remarkably powerful principle that any ad can harness to boost response. Works universally to build desire and increase response, because it’s built on a universal human trait.
# The ad that took David Ogilvy 22 years to write. But once written, it propelled his ad agency into the stratosphere. The good news: Now that Ogilvy has provided this model, any business can use it as a template to explode its growth. # My direct mail package that beat Boardroom’s best by 133 percent.
# How a happy accident created one of the most successful ads of all time. How you can methodically capture this “lightning in a bottle.”
# An ad with a five-word headline, written by an amateur advertiser, that’s one of the greatest gems of persuasion in the history of copywriting. So successful, he reported that half the country seemed to respond to it.
# My ad that broke all records for response for a financial newsletter publisher.
# Other great ads that have it allâ€”examples of powerful advertisements that combine many or all of the techniques presented at the seminar to generate awesome power and response. These are among the greatest direct response ads ever written. For example, you’ll see one ad that triggered these documented results, as quoted by the company’s advertising director: “With these 130 words of copy, no more, no less, monthly sales, according to Wooten’s annual published reports, jumped from $50 million to $60 million, then to $100 million, then to $150 million, $200 million, and up and up and up … We are not only producing and selling at factory capacity, we are enlarging the plant to meet consumer demands.”
# The 21-word ad that has been one of the most successful ads in the history of direct marketing. It is a model of economy and a perfect example for you to follow. Rarely have I seen such a strong, concise nugget of pure selling power as this classic adâ€”and just 21 words! But, man, oh, man, do those 21 words sell like crazy, igniting a fierce desire to buy.
# A space ad that designers hate, because it’s densely packed with 6,540 wordsâ€”all on a single page! And, believe it or not, it didn’t even have a coupon, just an offer buried deep in those 6,540 words. Yet this ad was so strong, it pulled a mind-boggling 10,000 responses from a single insertion in one newspaper.
# How you can achieve increases in response of anywhere from 50 percent to 500 percent, purely on the basis of improved design elements alone. Here are the most powerful, scientifically proven direct response design secrets of all time, based on hundreds of split-run tests.
# Why designers should “draw with their heads, not with their hands!” This little gem of advice explains why so much design in advertising looks so boringly similar. # How a typesetting accident resulted in an 86 percent boost in response. # How type and layout can increase readership and response by several hundred percent. # Commonly used design elements that kill response, making your copy less readable and driving readers away in droves. # The right way to write and design magalogs, bookalogs, ezines, issue-logs, and other direct mail formats for maximum response. # The secret “ABA Rule” that automatically gives your direct response advertising a higher readership and response. # Surprise findingâ€”why killer bullets on your outer envelope or cover of your magalog may be depressing your response. Be sure you read this warning before you put another bullet or teaser on your outer envelope or magalog. # Why you must never force your readers’ eyes to fight against “reading gravity.” What this means and the many hard-and-fast rules that flow from this principle if you want highest response in your advertising.
# David Ogilvy’s classic formula for designing an ad.
# Did you know that photos always outpull illustrations, because photos have more realism and credibility? And to have your photos be exceptionally effective in boosting response, be sure to do this. # The unforgivable mortal sin that even good direct response designers frequently commit in coupons and order forms. Avoid this “hidden disaster” at all costs.
# Why brochures, even when done well, will often depress your response. Why you are often better off without a brochure. # Easiest way to get a 500 percent increase in your advertising’s readership. In David Ogilvy’s tests, he found you can easily get a 500 percent increase in readership of your ad just by doing this. Anyone can do it, in any market, and it costs not one cent extra when you advertise!
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