Your Business Blueprint by Rich Schefren
Book Review 4.5 Stars
Your Business Blueprint is the first Founders Club report and pdf written by Rich Schefren. This is the master-plan for you to design your business.
Let me emphasise three of those words.
Design Your Business
While business owners are encouraged to create business plans,the thinking is often at a level that is too superficial. The plan is written to convince the bank manager to give you the loan or overdraft you want. It doesn’t dig deep into how you can create a business model to create the right business for you.
The right business for you is one that gives you the lifestyle you want in your private life.
Too often businesses evolve, step by step, one decision at a time.
The end result, to be blunt, is a often mess that converts the business owner from master to slave. To keep the business surviving and prospering, the business owner is locked into a dependent relationship that means more hours, more hard work, more energy and effort.
Rich Schefren has written this report / ebook, “Your Business Blueprint” to stop you falling into this trap.
To quote him “You read a book from beginning to end, but you build a business from the end to the beginning.”
You must start with the end in mind.
That may seem a little strange until you stop to think about it.
When you navigate for a car journey, you must have a very clear view of where you are going. You then look at how to close the gap and that usually involves decisions working from both ends.
What’s In Your Business Blueprint?
SECTION #1 – The Founder’s Point Of View
Here he reiterates the principle from his most famous free report, the Internet Business Manifesto. You must build your business strategically from having a vision to avoid the trap that ruins many people’s dreams. That trap is about being an opportunity seeker, jumping from one opportunity to another without having the commitment and determination to see any through to the end. Instead, these people become victims to “shiny pill” and “magic button” marketing full of hype, promoting the hope of quick and easy success.
SECTION #2 – Getting Clear About The Payoff
In this part, Rich builds on the (uncredited) ideas of two other people:
Michael Gerber and his concept of the Primary Aim from his book, The E Myth Revisited.
Frank Kern and his concept of Core Influence.
Rich takes both ideas, extends them and makes them easier to work with. Provided you do the exercises, you will become much clearer about what you want to achieve with your life and how you want to live it, day by day. This clarity gives you the power to focus your thinking on how your business can support this life.
SECTION #3 – Your Ideal Customer
While your selfish reason for owning a business is to give you the rewards you want, it also needs to have a clear customer focused purpose. Your business only deserves to exist if it helps your customers to get what they want.
You must be clear who your customers will be and what they want to achieve. This means research.
Rich Schefren makes the excellent point that many people go about market research and customer research the wrong way. Almost inevitably they turn to Google and start searching for answers but either what they find is superficial or they don’t find anything.
He uses the analogy of being a detective. A policeman investigating a murder doesn’t expect to go to Google and type “who killed John Smith?” Instead the detective searches for clues that lead to a deduction and finding proof.
You should do the same in your customer research and Rich suggests you use the Michael Masterson idea of a core complex – this is about finding evidence of the beliefs, feelings and desires of your target buyers.
SECTION #4 – Your Business’ Ultimate Purpose
This section takes what you learnt about your customers and what they want and teaches you how to turn helping them into a compelling purpose that inspires, them, you and your employees.
SECTION #5 – Business Design