Russell Brunson – Micro Continuity Weekly Video Coaching 27 Weeks
There are some major flaws with normal continuity programs like membership sites, newsletters and CD of the month clubs that keep almost everyone who tries from succeeding. Some of the biggest problems are:
Complicated scripts you have to setup and maintain
Pressure to create new content each month
High attrition rates – average members on good sites only last three to four months
Takes a lot of time – you can’t just set it up once and walk away
Have to pre-create three to four months of content before you can launch
Almost everyone I know who has tried to setup and run a continuity program has failed because of one of the above reasons. Luckily for you, a micro-continuity program solves all of these problems!
With a micro-continuity program, you do not have to setup any complicated scripts, you don’t have to create new content each month, your attrition rates will drop dramatically, you can set it up and walk away and you will still get paid just like a normal continuity program!
This is how it works: When someone buys your “free plus shipping” offer you have them agree to a fixed term weekly coaching program. So if they just purchased a free CD teaching them SEO, then they would be joining your 24 week SEO training course (it could be 24 weeks, 42 weeks, 17 weeks… whatever term you’d like to set for it).
After they have purchased your offer, then they will land on a “thank you page.” On this page you want to have them subscribe to an email autoresponder that you setup just for your weekly coaching program. Then each week you will deliver a step-by-step, week-by-week video, or PDF showing them what they have to do that week in your system.
The weekly training doesn’t need to be super long, just long enough to give them the steps that they must follow that week in your email coaching program.
The power of using a micro-continuity program like this is that people aren’t signing up forever. They know that it’s a 10 week, or a 30 week program, and after the weeks are over, then they will stop being billed. So because they see a light at the end of the tunnel, your attrition rate will decrease. You can also give away a big carrot (free DVD, book or other bribe) at the end of the program that will help keep them around.
Another benefit is that because you are delivering the content weekly, you have the ability to charge differently. Instead of $40 a month, you could charge $9.97 a week. So there will be much smaller charges on your customer’s credit cards that will keep them paying you longer.
And the biggest benefit, I believe, is the fact that you can launch your site even if you only have one week’s worth of content ready. Then it gives you seven days until you have to have the second week created – and that will give you seven more days before your next week is due. But the best part is, after you’ve created each week you never have to create content again! You just focus on marketing and your autoresponder will deliver all of the content for you while you sleep!
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