Personal MBA Business Crash Course [Week 1-12]
The Fundamentals: How Businesses Work
Week 1: Value-Creation: how to create something people find valuable enough to buy.
Week 2: Marketing: how to attract quality attention.
Week 3: Sales: how to close profitable transactions.
Week 4: Value-Delivery: how to make your customers happy.
Week 5: Finance: how to keep what you earn.
How People Work
Week 6: The Human Mind: how people collect and process information and make decisions.
Week 7: How to Work With Yourself: how to enhance your own daily productivity.
Week 8: How to Work With Other People: how to interact with and influence the people around you.
How Systems Work
Week 9: Understanding Systems: how to understand the basic components of every system.
Week 10: Analyzing Systems: how to figure out how any system works.
Week 11: Improving Systems: how to improve a system without blowing things up.
Week 12: Bringing Everything Together: how to apply your newly-developed knowledge and skills.
Useful business knowledge isn’t complicated, but it is essential. By participating, you’ll be learning real, practical skills, not useless jargon and MBA-speak. My goal isn’t to help you simply look like you know what you’re doing – it’s to help you know what to do in any business situation you’re likely to face in your life and career. That kind of knowledge and confidence is priceless.
I teach these concepts because they work. Over the past two years, my clients have used this knowledge to start new businesses, create new products, make more sales, get promoted, land new jobs, and muster the courage and fortitude to eliminate unnecessary and counterproductive projects and positions. Once you know the fundamentals, it’s amazing what you can accomplish.
What to Expect
You should anticipate devoting about 3-4 hours per week while participating in the PMBA Business Crash Course. Each week’s lesson will involve watching 10-12 online videos, each of which will be about 10 minutes long, answering a few key questions in your notebook or journal, and capturing what you’d like to discuss during our mentorship calls. You can choose to participate in the weekday mentorship call, weekend call, or both – you choose. I’m always here to help. If you miss a mentorship call, don’t worry – the calls will be recorded and posted on the site for your reference, so you can always catch up later.
Low Investment, Huge Value
If you don’t get at least 10 times as much real-world value as the cost of this program, it’s free – I’ll gladly give you a refund. All I ask is that you hop on the phone with me to let me know how I can improve the course for other people. You have absolutely nothing to risk, and a heck of a lot to gain – my private clients have used this information to start profitable new businesses, increase their profits, and get promoted, so you have everything to gain and nothing to lose. Fair enough?
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