Perry Marshall Matt Gillogly B2B Marketing Kit
Your business, your sanity, your entire future may be in SERIOUS PERIL if you’re buying into any of these sales and marketing lies:
“Make more phone calls today than you did yesterday.”
“You’ve just got to get in front of more people.”
“You should run some ads and get your name out there.”
“Prove to your customer that you’re willing to work harder, drive more miles, and bend over further than everyone else to earn his business.”
“You have to pay your dues now, but in only 2-3 years you’ll have enough customers and referrals that you won’t have to cold prospect hardly at all.”
“Winners never quit, and quitters never win.”
“People need to see your ad 6-12 times before they’ll remember it.”
“If you want to educate customers about new ideas, you have to buy ‘em all doughnuts, lunch or dinner, and do a big dog & pony show.”
“You can’t charge a premium price for a commodity product.”
For 10 years, my business to business marketing kit has steadily sold 10 units per month with very little promotion, updates and focus on my part. While the number of sales are extremely respectable, I knew the kit needed to be updated.
The issue of time and energy to update the kit forced me to keep putting off the update. To the point where I was going to take the kit off the market.
In June of this year, that all changed. My friend Matthew Gillogly and I were on the phone, discussing a number of business related issues. (Matt is an outstanding marketer in his own right with extensive experience in marketing business to business.)
I explained to him my issue with the Business to Business marketing kit telling him it was going to come off the market. We discussed new additions to the kit, what needed to be updated, the amount of time commitment, then he made me an offer I couldn’t refuse.
“Perry, I’ll tell you what, I’ll update the kit for you and we’ll make it available in the fall.”
From that point on, the update was fast and furious. Matt dove into the needs and wants of the market. He interviewed other business to business sales teams, business owners and marketers. He researched the B to B publications and developed a new and fully updated system to meet the needs of the 21st century B to B marketer.
After I started my company, I spent almost three months putting this entire marketing system and business process in a box – so that for a very reasonable investment, you can use it too. It comes with one-on-one consulting time so we can fine-tune your action plan for fast results, as well as critique certificates for your press releases, articles, ads, direct mail pieces, website and whatever else you need help with.
Beginning in 2011, these consulting and critique certificates are fulfilled by my partner and associate Matthew Gillogly, who has 10 plus years experience in marketing to businesses. He has worked with businesses in 35 niches on 4 continents and has coached over 3,000 people on these very strategies and tactics.
Matt is more than capable to handle these consultations and critiques because of his background and experience. He can breakdown a marketing problem in 15 minutes and give you the exact steps you need to take.
In fact, if anything were to happen to me in my other businesses, Matt could step right in and not miss a beat. I don’t consider Matt my peer, I consider him my equal.