Media Buying Academy Boot Camp – Academy of Advertising
Author: MBA Group
Size: 13.8 GB
Even if you are winning the battle right now, what happens to your bottom line the next time google decides to hand out free coupons, inviting everyone out there to start bidding and raising prices?
SEO takes too long and leaves you at the mercy of the always-changing search engine update. Don’t play by these rules.
What if you could have more control and transparency to scale profits beyond imagination?
Media buying is one of the oldest, most profitable forms of online advertising; it’s also the least understood, which is why there are so many myths surrounding it.
Few Internet Marketers have discovered the profitable path to media buying. Those who do, have always kept it secret, until now. They have left internet marketing to join the tech world and are only now sharing their strategies
Media Tutor provides hands-on media buying training in 8 topic modules each with coordinated text, exercises, tests, resource files, and forms for use in your home or office.
Media Basics – 101:
Communications, Ethics, Professionalism, Creativity,
Sales Trickery, Terminology, Presentation Skills, Media Research
Radio – 102:
How To Buy It Effectively And Efficiently, By Hand –
Includes Crunching The Numbers, Dayparting, Flighting, Formats, Station Selection, Negotiations, Value-Added, “Posts”
Television And Cable TV – 103:
How To Buy Each Effectively And Efficiently By Hand – Includes Adjusting The Numbers For Spot TV, Dayparting, Flighting, Program Or Network
Selection, Negotiating, Post Analysis
Print / Outdoor / Theater – 104:
Newspaper, Outdoor, Theater, Transit, Alternative Media, Magazines, Negotiations, Positioning, Circulation / Readership, Frequency, Cost-Efficiencies, Ad Sizes, Color, DEC Counts, Showings, Consumer Magazines, Trade Publications, Reading The Audits, Value-Added
Accountability, Stewardship Negotiating Skills – 105:
Covers Purposes Of Each Medium, The Importance Of Media Strategy, Strengths And Weaknesses Of Each Medium, 3 Key Elements To A Successful
Campaign, Understanding And Verifying The Target Demo, Thinking Outside The Box, Accountability, Stewardship, The Art Of Negotiating, Organizational Skills, What To Expect From Media Reps, Understanding Value-Added
Internet Advertising – 106:
A Basic Introduction To Internet Advertising, Terminology, Resources, The Information Superhighway, Online Versus Offline, Setting Goals, Determining The Target Audience, Website Selection, Types Of Ads, Negotiating Rates, Response Rates, Content Flexibility, Tracking, Ad Management
Direct Mail Marketing – 107:
Terminology, Strengths And Weaknesses, Creating A Plan, General Information, Ethics, Direct Mail Forms, Elements Of A Direct Mail Campaign, Answer These Questions, Direct Mail, Campaign Steps, Pricing, The Offer, The Layout, Seasonality, The List, Calculating The Needed Response Rate, Personalization, Inserts, Premiums, Sweepstakes Pitfalls, Co-op Mailings, The Envelope, The Headline And Body Copy, Order Forms, Catalogues, Self-Mailers, Printing, Newspaper Mail Order, 800 Numbers, It’s A Campaign – Frequency, Fulfilling Orders, Postage, Post Office Tips, Direct Mail Tips, Sources / Resources, Bibliography
Media Plans – 108:
9 Questions Media Buyers Need Answers To, The Thought Process Buyers Go Through, How Many Messages Per Day?, What Goes Into A Media Plan, Frequency Decision Variables, Flow Chart, Competitive Spending, Advertising To Sales Ratios, Principles Of Media Planning, Ethnic Groups, Baby Boomers,
Purpose / Strengths & Weaknesses Of Each Medium, Media Planning Checklist, Negotiations / Ad Costs, Who Is Being
Targeted?, Cutting Ad Budgets In A Recession, Mock Media Plan With Corrections
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