Copyblogger Authority By Brad Zomick
The 5 A’s of Learning From CopyBlogger Authority
Brian Clark and his team constantly talk about the 5 A’s of Content Marketing: Attention, Authenticity, Authority, Action, and Acceleration. Thus, we decided to assess Authority based on these 5 categories, but from the perspective of an online learner.
Attention: Copyblogger is very successful in getting attention but we found some courses that were poor in terms of keeping our attention. Each webinar/seminar is really a talk show. And it’s long. Presentors talk to each other. Not to the learner. Great to listen to in transit or while working out, but it’s kinda tough to sit in front of a computer and watch a 90-minute PowerPoint presentation.
Authority: There is no question here. The Copyblogger team are the masters of the Content Marketing universe. Once you get into it, the content is truly amazing.
Authenticity: There are many plugs for Copybloggers products in these webinars, but they are actually useful tools for content marketers, and they are 100% transparent about why Copyblogger exists — to sell those products. It’s just great Content Marketing in action. And it works: I actually want to try some of their software. However, one thing to be aware of is that you don’t need their tools to be successful.
Action: Most seminar content has accompanying worksheets while webinars have transcripts and slides. It’s crucial to have these on hand; otherwise, you might not catch callouts and action steps, which can get buried easily in the 90-minute conversation format.
Acceleration: There’s a steep learning curve just with figuring out where to start and how to digest content. But once you step past that hurdle, you can level up your game by leaps and bounds.
In summary, Copyblogger Authority is really the go-to place to get your education in Content Marketing. The service’s only major shortcoming is the way it’s being delivered. Once you get over that hump though, Copyblogger Authority is worth its weight in gold. The platform teaches all of the helpful and transparent marketing strategies you need to create a profitable business with a happy, long-term client base.
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