Perry Marshall – Swiss Army Knife
We will beat any control you’ve ever had, no matter where or how successful.
What the Swiss Army Knife is: It’s a tool for “Systematic Creativity” for crafting every kind of sales message. It asks you incredibly insightful questions about your customers and breaks you out of any ad-writing rut that you’re stuck in. The Swiss Army Knife beats ANY control you’ve ever written – like clockwork, like clicks on a dial.